The Paige Russo Method

Your self-paced blueprint to a booked-out, profitable beauty business — built with structure, not hustle, and without burning out. Launching August 2026.

Build Your Foundation

Get started, priced, and set up the right way — the business basics no one taught you in beauty school.

Brand That Attracts

Craft a niche and identity that draws your dream clients straight to you.

Book & Scale

Fill your calendar and grow your income without trading away your time or your sanity.

About the Course

The Paige Russo Method is the complete, step-by-step system for independent beauty pros who want to build a real business — not just stay busy. Across 8 sections and 40+ lessons, you'll go from first idea to fully booked: mindset, business setup, branding, pricing, marketing, and scaling. You'll get every workbook, template, and calculator you need to take action. Built by someone who did it: Paige built and trademarked her own studio, Weekday Ritual, from the treatment room up. Stop piecing advice together. Follow the map.

Meet Your Instructor, Paige Russo

I'm Paige Russo — a licensed PMU & brow artist and esthetician, and the founder of Weekday Ritual, my trademarked skin and wellness studio. I built this business from the treatment room up, and I created The Paige Russo Method to hand you the exact roadmap I had to figure out the hard way. This isn't theory — it's everything I've tested in my own studio, mapped out so you can build yours with confidence.

Course Curriculum

8 Chapters · 41 Lessons

1
1. (Included in full purchase)
  Course Agreement
2. (Included in full purchase)
  Welcome to Solo Mode
3. (Included in full purchase)
  Meet Paige and the Weekday Ritual Story
2
1. (Included in full purchase)
  From Technician to Beauty CEO
2. (Included in full purchase)
  The Money Mindset Reset
3. (Included in full purchase)
  Beating Imposter Syndrome + Comparison
4. (Included in full purchase)
  CEO Habits + Discipline
5. (Included in full purchase)
  Believe Workbook
3
1. (Included in full purchase)
  Your One-Page Business Plan
2. (Included in full purchase)
  Choosing Your Business Model
3. (Included in full purchase)
  Legal, Licensing & Compliance Basics
4. (Included in full purchase)
  Money Foundations
5. (Included in full purchase)
  Know Your Numbers
6. (Included in full purchase)
  Blueprint Workbook
4
1. (Included in full purchase)
  Choose Your Niche & Signature Service
2. (Included in full purchase)
  Define Your Dream Client
3. (Included in full purchase)
  Your Unique Value Proposition
4. (Included in full purchase)
  Visual Brand: Name, Logo, Colors & Vibe
5. (Included in full purchase)
  Brand Voice & Your Story
6. (Included in full purchase)
  Brand Workbook
5
1. (Included in full purchase)
  Design a Profitable Service Menu
2. (Included in full purchase)
  Retail & Packages: Your Hidden Profit Center
3. (Included in full purchase)
  Pricing Strategy & Premium Positioning
4. (Included in full purchase)
  Raising Prices + Policies
5. (Included in full purchase)
  Your Space: Booth vs Suite vs Studio
6. (Included in full purchase)
  Systems & Your Tech Stack
7. (Included in full purchase)
  Build Workbook
6
1. (Included in full purchase)
  Your Marketing Rhythm + Portfolio
2. (Included in full purchase)
  Social Media That Books Clients
3. (Included in full purchase)
  Reels & Transformations That Convert
4. (Included in full purchase)
  Get Found Locally: Google, SEO & Reviews
5. (Included in full purchase)
  Booking Out: Inquiry-to-Client
6. (Included in full purchase)
  Chair-Side: Rebooking & Retail
7. (Included in full purchase)
  Book Workbook
7
1. (Included in full purchase)
  The Fully-Booked Pivot & Your Income Ceiling
2. (Included in full purchase)
  Leveraged & Passive Income
3. (Included in full purchase)
  Sustainability: Boundaries & Burnout
4. (Included in full purchase)
  Your Annual Rate-Raise System
5. (Included in full purchase)
  Boom Workbook
8
1. (Included in full purchase)
  You Did It — Your 90-Day Action Plan
2. (Included in full purchase)
  What's Next: Keep Going With Support

Ready to Transform Your Beauty Business?

Enroll now for 40+ lessons, downloadable tools and calculators, and a clear path from overwhelmed to booked out. Lifetime access — start today.

$495.00

Enroll Now